If
you’ve been considering other options besides genuine naturally mined Diamonds
you’re not alone. A recent survey of
young couples in 2019 showed that approx. 18% of couples chose to purchase a
Diamond alternative. This is a jump compared to the 13% the year before in
2018.
We
know Diamond alternatives are on the rise, we even have recent confirmations
from the Diamond powerhouse De Beers reporting a lull in sales in recent years.
They reported a 39% decrease in sales in 2019 compared with 2018.
So
why are young couples searching for a Diamond alternative and why are they
drawn to Moissanites? There are quite a few reasons in fact and they all make
sense when comparing them side by side.
The
main reason and one of the most important ones is the price tag. Moissanites
are significantly less expensive than the same size, colour and clarity in a
natural Diamond. When buyers are adding up the cost for usually the third most
expensive purchase of their lives behind the house and car, it’s no wonder that
the price is a huge draw card. Comparing one of the most popular choice for an
Engagement Ring…the Round Brilliant, we see prices for a GIA certified G colour
and SI1 Clarity in an Excellent cut natural Diamond exceeding $8000 Australian
dollars. The same in a Moissanite is $400 - $600. With a saving of thousands
its an easy choice for most who still want the brilliance of a Diamond yet want
to save money to put towards the house or honeymoon.
To
lend to the price, the fact that they are very similar in both look and feel is
another benefit for buyers when considering these Diamond alternatives.
Moissanites are a 9.25 on the Moh’s scale of hardness, which is slightly below
a natural Diamonds 10. When considering a Ruby and Sapphire are 9 and an
Emerald is a 7.5 the Moissanite is great comparison.
If
the price and the fact that they are incredibly similar isn’t enough to
convince, the impact they have on the environment compared with naturally mined
Diamonds usually is. Moissanites aren’t mined and therefore are completely
ethically sourced and conflict free. This has such a huge appeal to young
couples who are both environmentally and socially conscious of the way natural
Diamonds are mined and produced.
With
these incredible alternatives on the rise, we are seeing an increase in
purchases all over the world. If you’re looking to buy Moissanites Australia,
London, New York or even Beijing you’ll find Moissanites have become a popular
and sought after choice. In a time where technological advances have made a
huge impact on not only the production of these Diamonds but also the cutting
techniques, there’s no wonder the sales are starting to reflect the trend.
It
is important to note that just like Diamonds, not all Moissanites are the same.
They are available in different grades in terms of colour and clarity so
choosing a Jeweller that specialises in Moissanite and Moissanite Jewellery is
essential.
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